"Mami" completes the family with its lines that rediscover tradition and simplicity: this is the Alessi table set by Stefano Giovannoni, a designer who, with his unique mix of expressive talent, humour and finger on the public pulse, had such a profound influence on the 1990s. The acknowledged master of playfulness, a major new element in Giovannoni's current poetry is certainly represented by the desire to move in a new direction that can be defined as a search for classicism, harmony and archetypicality, the whole being inflected (as only Giovannoni can) on the "maternal code".