Sojirushi is a line of cleaning tools which you would want to always keep at hand.
The following is Sojirushi's philosophy in producing their cleaning tools: 1. Products have built-in functions as cleaning tools. 2. The production processes of their brooms are free from unnecessary strains put upon the craftsmen. 3. Create a sustainable system for material production and the fabrication, sales, and use of Sojirushi brooms.
"Sojirushi" is committed not only to providing cleaning tools but also establishing the relationship and time-space between their producers, sellers, and users. Sojirushi belives it should be a brand in which such concepts are shared concurrently by all the members who are involved in this very process.